Social Media Trends Taking Over 2016 +

Social Media Trends That Will Totally DOMINATE 2016+

TREND TAMER #1: Know your channels. Build them strategically. Social may move at lightning speed, but you don’t have to. Quality wins over quantity because in the end, you’re interrupting your customers’ conversations, so make sure you have something important to say every single time, and you’re not speaking in tongues to an empty room.

TREND TAMER #2: “Telling great customer stories is much better coming from the customer instead of the brand”

TREND TAMER #3: Video is now the portal into anyone’s reality. The question is, whose reality do your customers want to visit, and are you willing to relinquish control over the script once you take them there? You’re not going to be able to disguise your ads anymore, so stop trying. Either be real and take them to a reality they couldn’t reach without you, or be fantastic. 

TREND TAMER #4 Search + Social = Buy Now: If you ever thought that social was a waste of time or a distraction from your bottom line, you can stop that nonsense now. Give your customers a reason to brag about the products they love because now, their friends can buy directly from that brag. Just don’t forget to track those purchases so you can thank your brand evangelists.

TREND TAMER #5 “Emojis speak louder than words.”

TREND TAMER #6: Stop trying to force people to communicate in unnatural ways. Workplace communication that mirrors the natural social habits of your employees, allowing them access to the same kind of platforms they already use in their day-to-day lives, will increase productivity, as well as keep people happier. Work doesn’t have to be boring, so stop being a fun killer.

TREND TAMER #7: Make sure your customers actually enjoy being your customers. If they complain about something, fix it immediately. They’ll talk you up all the more. That kind of endorsement, not the ones from celebrities, is what’s keeping you in business. So give your fans the same attention. They cost a lot less and are way easier to work within the end.

TREND TAMER #8 Mobile First: What was once considered a bonus is now a necessity. If you’re not thinking mobile first, then you’re already behind.

TREND TAMER #9 Data Driven Decisions Using Social Media Analytics

TREND TAMER #10 Moving Forward It’s important that you and your team take some time to reflect on the past year and all of the changes that it brought and can carry those lessons with you in the New Year.