It's Time for HR to Start Thinking More Like Marketing

HR as Product, Be the Human Resources Brand of Choice.We are always working on bringing in new clients & services. There are many traditional methods of marketing and selling, which unfortunately are not working as well in today’s economy as they have in the past. So it is time to look at new methods !!

 To this end, It's a great picked up and read David Meerman Scott’s book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly. It is a good book for using his several of the ideas forwarding to increasing business opportunity.

One of the concepts he talks about is understanding your buyer’s persona. And it is likely you will have multiple buyers, thus you need to understand multiple personas. Certainly good information and an interesting concept for marketing. But it got me thinking that ALL Human Resources Managers should read this book because much of what he talks about in terms of social media use and understanding buyer personas applies equally well to the HR department and employees.

David Meerman Scott writes about having content rich materials as opposed to the one-size fits all products and features. Great marketing stuff that HR needs to pay attention to. Too many HR departments have one-size-fits-all handbooks, health insurance, compensation programs. We create the materials in terms of what we, the HR department, want people to know instead of creating multiple buyer personas and giving them the information they want to have. 

When was the last time you viewed all the potential “buyers” of HR? Managers, employees, the C-Suite, applicants, ex-employees, the press and vendors are just some to of the buyers for which you would need to develop a “persona”. Have you? Or does everyone get the same story and material?

If you have not looked at your human resources department from a marketing perspective I suggest you do so and DMS’s book is a good start.Check it out this new methodology @ https://www.amazon.com/New-Rules-Marketing-PR-Applications/dp/1119070481/