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Tuesday 16 August 2016

Turbo-Charge Your Marketing in Business

The Five Most Powerful Words in Business, and maybe in life: How can I help you? 
 
Of course, you can't just going around saying these words inauthentically. 
 
You have to say it when you can mean it, and most important, when you can and will be able to follow through.
 
"How can I help you?" is great when you're meeting a prospective customer. 
 
"How can I help you?" is great when talking to a current customer.
 
"How can I help you?" is perhaps best when you're talking to an employee or someone you manage.
 
We all have needs and wants, and when you tap into those needs and wants, and show people that you truly care, and that you are there to help, and not just to sell them something, or extract productivity out of them, it will go a long long way towards building a meaningful relationship. 

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